The free, small-site alternative to OneTrust

Why small sites look past OneTrust

OneTrust is one of the most established names in privacy software - a full enterprise platform spanning consent, data subject requests, vendor risk, assessments and governance. For a large organisation with a privacy team and a programmatic ad stack, that depth is the whole point. For a small business that just needs a compliant cookie banner, it is far more platform - and far more cost - than the job calls for.

There is no meaningful free tier. OneTrust offers a few free standalone tools (a cookie-banner gallery, a CCPA opt-out builder), but the actual CMP is sold on custom, quote-based contracts with no published prices. You start with a sales conversation, not a sign-up button.

And the contracts are enterprise-sized. Aggregated buyer data points to a median deal around $11,500 a year, with reports of a minimum annual commitment rising toward $10,000 in 2026 - so smaller accounts are being priced up or moved off. For a one-site business, that is an order of magnitude more than a cookie banner needs to cost.

KookiOk is the honest opposite for that audience: free, self-serve, and live in minutes. No quote, no minimum, no sales call - just a banner that scans your site, blocks trackers before consent and keeps records, on unlimited sites at no cost.

KookiOk vs OneTrust: what a small site actually needs

OneTrust and KookiOk are not really the same category - one is an enterprise privacy suite, the other a free cookie-consent tool. This table compares them only on what a small or mid-sized site needs from a consent banner, and is honest about where OneTrust leads for enterprise.

How OneTrust's pricing works

OneTrust does not publish prices. The CMP is sold on custom, quote-based contracts, typically annual, and scoped to your domains, traffic, regulations and which modules you license. The only free things are a handful of standalone tools, not the platform itself.

Independent buyer data gives a sense of scale: a median deal of about $11,500 a year, entry as low as roughly $1,600 for a narrow single-domain setup, and enterprise configurations well into the tens of thousands. Reports in 2026 also point to a rising minimum annual commitment near $10,000, with smaller accounts being migrated off. We do not invent a list price here because OneTrust does not have one - the honest summary is "quote-based, enterprise".

KookiOk has no paid tier and no quote. Every feature on this page is free, on as many websites as you run, with only a small "Powered by KookiOk" badge on the banner.

Everything you get free with KookiOk

When OneTrust is still the right call

KookiOk is for small and mid-sized sites that need compliant cookie consent without a contract. It is not an enterprise privacy suite, and it is not a registered IAB CMP for programmatic advertising - it ships a TCF v2.2-compatible API, and you register your own CMP ID if you need full programmatic serving.

If you run programmatic advertising at scale, need a certified IAB TCF CMP, or want one platform that also handles data subject requests, vendor risk, assessments and global multi-regulation governance with dedicated support, OneTrust (or another enterprise CMP) is the right tool. KookiOk is the free choice when the job is the cookie banner, not the whole privacy program.

Frequently asked questions