Why people switch from Usercentrics
Usercentrics is one of the largest consent management platforms in Europe and now owns Cookiebot too - so "Cookiebot by Usercentrics" and the Usercentrics Web CMP are two products from the same company. It is a serious, IAB Europe-registered CMP. But for a small or mid-sized site, three things send people looking for an alternative: the session-metered free plan, language gating, and features locked to the higher tiers.
The free plan is real but tightly capped: one domain, 1,000 monthly sessions, one privacy regulation and just two banner languages. Usercentrics counts a "session" as each load of your site with the consent script in a rolling 30-minute window - so a single busy day can use up your monthly allowance, and plans auto-upgrade to a paid tier once you exceed the limit.
Paid tiers are session-based: roughly EUR 7 (Essential, 1,500 sessions), EUR 15 (Plus, 3,000), EUR 30 (Pro, 15,000) and EUR 50 (Business, 50,000) a month. IAB TCF support starts at the Pro tier, all 60 languages unlock at Pro and up, and removing the "Powered by Usercentrics" branding is a Business add-on. So the cheaper plans leave out things many sites assume are standard.
KookiOk flips the model: free on unlimited sites and sessions, 34 languages included on every plan, prior-consent blocking on by default, and AI banner design - with no session counter quietly upgrading you mid-month.
No session metering and no auto-upgrade - KookiOk is free on every site you run.
Competitor details verified June 2026 against Usercentrics' public pricing page (usercentrics.com/pricing); plans change - check the vendor's site for current terms.
KookiOk vs Usercentrics: the free plans, side by side
Here is how the two free plans compare on the things that matter for a small or growing site. Every cell is factual - and where Usercentrics genuinely leads (it is an officially registered IAB TCF CMP), the table says so.
| Free plan | RecommendedKookiOk | Usercentrics |
|---|---|---|
| Price | Free | Free (limited) |
| Websites | Unlimited | 1 domain |
| Monthly sessions | No limit | 1,000 |
| Banner languages | 34 | 2 |
| Banner customization | No-code + AI | Limited |
| Cookie scanner | Yes | Yes |
| Blocks trackers before consent | Yes (default) | Yes |
| Google Consent Mode v2 | Yes | Yes |
| AI banner design | Yes | No |
| Consent records | 5-year, SHA-256 | Yes |
| IAB TCF | TCF-compatible API | Yes (Pro+, certified) |
| Pricing model | No paid tier | Per session (EUR 7-50+) |
Switch in minutes - it’s freeNo credit card · Unlimited sites and page-views
Start for freeHow Usercentrics' pricing works
Usercentrics' free plan covers one domain, 1,000 monthly sessions, one privacy regulation and two languages. Beyond that, plans are priced per month by session volume - roughly EUR 7 (Essential, 1,500 sessions), EUR 15 (Plus, 3,000), EUR 30 (Pro, 15,000) and EUR 50 (Business, 50,000), with a custom Corporate tier above that.
A "session" is each load of your site with the consent script in a 30-minute window, and a refresh after 30 minutes counts as a new session - so high-traffic or returning-visitor sites burn through sessions quickly. Several features depend on the tier: IAB TCF and all 60 languages are Pro and up, and removing the Usercentrics branding is a Business add-on.
Because Usercentrics now owns Cookiebot, the two products price similarly - Cookiebot by Usercentrics is per domain, the Usercentrics Web CMP is per session. Either way you are metered. KookiOk has no paid tier at all; every feature here is free on as many websites and sessions as you run, with only a small "Powered by KookiOk" badge.
Everything you get free with KookiOk
How to switch from Usercentrics in minutes
Moving from Usercentrics (or Cookiebot by Usercentrics) to KookiOk is a script swap, not a project:
- Create a free KookiOk account and add your domain - KookiOk scans it automatically and classifies the cookies it finds.
- Design your banner with a template and your brand colour, or describe your brand and let AI style it.
- Remove the Usercentrics script (and its plugin, if you use one).
- Paste KookiOk's one-line script in its place - tracking stays blocked until visitors consent.
Most sites are live again in a few minutes, with no developer required. KookiOk re-scans and re-classifies everything, so nothing carries over stale.
Frequently asked questions
Is there a free Usercentrics alternative?
Yes. KookiOk is a free Usercentrics alternative with unlimited sites and sessions, a cookie scanner, prior-consent blocking, Google Consent Mode v2, 34 languages, 5-year consent records and AI banner design - with no credit card and no session cap.
What are the limits of Usercentrics' free plan?
Usercentrics' free Web CMP plan covers one domain, 1,000 monthly sessions, one privacy regulation and two languages, and auto-upgrades you to a paid tier when you exceed the limit. KookiOk is free with unlimited sites and sessions and includes 34 languages.
Does Usercentrics own Cookiebot?
Yes. Usercentrics acquired Cookiebot, so "Cookiebot by Usercentrics" and the Usercentrics Web CMP are two products from the same company. Cookiebot is priced per domain; the Usercentrics Web CMP is priced per session. KookiOk is free on unlimited sites, with no per-domain or per-session metering.
How much does Usercentrics cost?
Usercentrics' Web CMP is free up to 1,000 monthly sessions on one domain. Paid tiers are about EUR 7 (Essential), EUR 15 (Plus), EUR 30 (Pro) and EUR 50 (Business) per month by session volume, plus a custom Corporate tier. KookiOk has no paid tier.
Can I customize the banner and add languages without code?
Yes. KookiOk is no-code: pick a template and brand colour, add custom CSS, or let AI design the banner from a short description - with all 34 languages included free. On Usercentrics, the free plan ships two languages and all 60 unlock at Pro and above.
How do I migrate from Usercentrics to KookiOk?
Add your site to KookiOk (it scans automatically), design the banner, then remove the Usercentrics script and paste KookiOk's one-line script. It usually takes a few minutes and no developer.
Is KookiOk as good as Usercentrics?
For small and mid-sized sites, KookiOk covers the same essentials - consent banner, cookie scanning, prior-consent blocking, consent records and Consent Mode v2 - for free. Usercentrics is a registered, IAB-certified CMP built for enterprise and programmatic advertising; if you need a certified CMP for the TCF programmatic ecosystem, that is its edge. KookiOk ships a TCF-compatible API and fits small/mid sites, not enterprise programmatic.
