Why people switch from iubenda
iubenda is a mature, well-regarded all-in-one compliance suite — founded in 2011, part of team.blue, with more than 150,000 clients. Its reviews are strong, so for most small sites the friction is not product quality; it is cost and fit. Three things send small-site owners looking for an alternative: per-website billing, a very small free tier, and essentials gated behind paid plans.
Pricing is structured per website: in iubenda’s own words, you need one plan per website, and there is no multi-site bundle on the standard plans. Run a few brands, microsites or country domains and the bill multiplies — a recurring theme in reviews is that the cost “rises significantly for multiple websites.”
The free banner is real but tightly capped: about 1,000 page-views a month, and it automatically deactivates once you pass that — so a small traffic bump can leave cookies firing with no banner shown. Free is also limited to roughly three services, a single language, no logo or colour customization, and a “created by iubenda” badge you cannot remove.
The pieces a growing site needs most are paid, too: storing proof-of-consent (the Consent Database) is an add-on charged per 1,000 records, multi-language banners and badge removal sit on higher tiers, and the cookie scan runs only every six months on the free plan. KookiOk includes all of these free, on unlimited sites.
One free account covers unlimited websites — there are no per-site plans to stack.
Competitor details verified June 2026 against iubenda's public pricing pages and documentation; plans change — check the vendor's site for current terms.
KookiOk vs iubenda: the free plans, side by side
Here is how the two free plans compare for a small or growing site. Every cell is factual — and where iubenda genuinely leads (it generates lawyer-drafted legal policies and is a registered IAB TCF CMP), the table says so.
| Free plan | RecommendedKookiOk | iubenda |
|---|---|---|
| Price | Free | Free (limited) |
| Websites | Unlimited | 1 per plan |
| Page-views | No limit | 1,000 / mo |
| Banner past the limit | Keeps showing | Stops showing |
| Cookie scanner | Yes | Every 6 months (free) |
| Blocks trackers before consent | Yes | Yes |
| Google Consent Mode v2 | Yes | Yes |
| Banner languages | 34 | 1 on free |
| Consent records | 5-year, SHA-256 | Paid add-on |
| Auto-generated legal policies | No (consent only) | Yes (lawyer-drafted) |
| Remove "made with" badge | Small badge on free | Ultimate plan only |
| Pricing model | No paid tier | Per website (€5–€80/mo) |
Switch in minutes — it’s freeNo credit card · Unlimited sites and page-views
Start for freeHow iubenda's pricing works
iubenda’s free plan covers about 1,000 page-views a month and roughly three services, in one language, with full iubenda branding. Paid plans are priced per website, billed annually: Essentials at about €5 a month (25,000 page-views), Advanced at about €20 a month (50,000 page-views, the “most popular” tier) and Ultimate at about €80 a month (150,000 page-views), with white-label badge removal only on Ultimate.
Two costs catch growing sites out: page-views beyond your tier are billed at about $0.06 per 1,000, and storing proof-of-consent through the Consent Database costs about $6 per 1,000 consents. Each website needs its own plan, so the totals add up across a portfolio of sites.
KookiOk has no paid tier at all. Every feature on this page is included free, on as many websites as you run, with no page-view metering — the only trade-off is a small "Powered by KookiOk" badge on the banner.
Everything you get free with KookiOk
How to switch from iubenda in minutes
Moving your consent banner from iubenda to KookiOk is a quick swap:
- Create a free KookiOk account and add your site — it scans automatically and classifies the cookies it finds.
- Design the banner with a template and your brand colour, or let AI style it from a short description.
- Remove the iubenda script or plugin.
- Paste KookiOk’s one-line script in its place — tracking stays blocked until visitors consent.
Most sites are live again in a few minutes, with no developer required. If you also use iubenda for your privacy policy or Terms, you can keep those and use KookiOk only for the consent banner.
Frequently asked questions
Is there a free iubenda alternative?
Yes. KookiOk is a free iubenda alternative for cookie consent, with unlimited sites and page-views, a cookie scanner, prior-consent blocking, Google Consent Mode v2, 5-year consent records and AI banner design — with no credit card and no per-site fees.
What does iubenda's free plan limit?
iubenda’s free banner is capped at about 1,000 page-views a month and stops showing once you exceed that; it also allows only around three services, one language, no logo or colour customization, and a non-removable “created by iubenda” badge. KookiOk is free with unlimited sites and page-views, 34 languages and full no-code design.
Does iubenda charge per website?
Yes. iubenda’s plans are billed one per website, with no multi-site bundle on the standard tiers, so several sites multiply the cost. KookiOk is free on unlimited websites from a single account.
Does KookiOk generate a privacy policy like iubenda?
No — and this is iubenda’s genuine advantage. KookiOk is a consent and cookie-banner tool: it scans your site, blocks trackers until consent, shows the banner and records consent. iubenda additionally auto-generates lawyer-drafted privacy policies and Terms; KookiOk does not write legal documents.
Does KookiOk support Google Consent Mode v2 like iubenda?
Yes. Google Consent Mode v2 and Global Privacy Control (GPC) are built into KookiOk, so it works with Google Analytics and Google Ads out of the box. It also ships an IAB TCF v2.2-compatible API.
How do I move from iubenda to KookiOk?
Add your site to KookiOk (it scans automatically), design the banner, then remove the iubenda script and paste KookiOk’s one-line script. It usually takes a few minutes and no developer — and you can keep iubenda for legal policies if you use it for those.
